The Spanish league, LaLiga’s team, Real Betis Balompié have prolonged their partnership with the Spanish brewery company, Cruzcampo.
Following the extension, Cruzcampo will continue to be the official partner of Real Betis Balompié, hence becoming the oldest partner of the club since 1971. The revival of the partnership will focus on the commercialisation and consumption of the company’s beer, creating advertising spaces, and carving out activities to make fans enjoy the game.
The partnership also includes the beer company’s role in hospitality, image rights, advertising in top-level media, PR, and digital rights of Real Betis till 2025. The collaboration also works on consolidating the brands and joint marketing strategies.
Ramón Alarcón, CEO of Real Betis, said, “When at Real Betis we talk about Cruzcampo, we don’t do it as if it were just another sponsor. Cruzcampo has been a member of our Club’s family for 52 years and it is difficult to find such long-standing relationships in the world of professional sports. Real Betis and Cruzcampo are symbols of Seville and Andalusia. To the long tradition that unites us we add a clear commitment to the future and the digital world, history and avant-garde until the year 2025″.
María Ruiz Sanguino, Head of the Cruzcampo brand, said, “Cruzcampo shares with Real Betis Balompié the roots, authenticity and passion for what they do and for our brand it is an honor to perpetuate its link with the Heliopolitan Club, crossing the limits sports clubs to become a model inside and outside of Andalusia. At Cruzcampo we are confident that the expansion of this alliance will allow us to continue toasting with the penultimate matchup together with the Betic fans and continue building a long shared history”.