The Serie A outfit, Juventus FC have announced a sponsorship agreement with the cryptocurrency exchange platform, Zondacrypto.
As part of the deal, the brand’s logo will feature prominently on the men’s first team’s sleeves. This website, which has been granted an Italian licence since 2022, has become the Italian giant’s official cryptocurrency exchange and sponsor.
Post this season, for the next two years, the emblem of the brand will also be present in the stadium during home matches.
The partnership aims to explain the world of cryptocurrencies and illustrate its accessibility. Partnering with reputable and trustworthy collaborators is essential to the brand’s approach. Having the club’s support is critical in getting more people to join Web3, and Zondacrypto is certain that the benefits of increased cryptocurrency participation are well worth the effort.
Zondacrypto is committed to providing a Web3 experience to Italians in their own language along with trading opportunities, educational tools via its academy, and frequent blog updates on industry developments, all targeted to the local audience.
Francesco Calvo, Juventus’ Managing Director, said, “Zondacrypto stands out as a leading company in the cryptocurrency sector. For Juventus, it is crucial to collaborate with a forward-thinking, innovative, and professional entity. We look forward to a dynamic and successful partnership in the world of cryptocurrencies.”
This collaboration between a big European football team and a cryptocurrency firm was established after the German heavyweight FC Bayern Munich signed a multi-year agreement with the Austrian crypto company, BitPanda, in mid-January.