The Indian Super League (ISL) team, Mumbai City FC have secured a partnership with the Indian sports OTT platform and merchandise retailer, FanCode.
Following the agreement, FanCode has been named the official merchandise partner of the Islanders for the ISL 2023-24 edition.
Through this deal, FanCode will create and sell Mumbai City FC merchandise via the FanCode Shop. This will include items such as fridge magnets, mugs, sipper bottles, and more, as well as clothing such as t-shirts, polos, and hats.
Before this pact, the unit signed commercial alliances with Bisleri, Mala’s, GoSchool, Fast&Up, KiCK-EV, Clicky, Zixa Strong, Nanavati Max Super Speciality Hospital, Radio City 91.1 FM, JBL, and Acer.
Kandarp Chandra – CEO, Mumbai City FC, stated, “We’re delighted to have FanCode as a part of our Mumbai City family. It is a moment of pride for us to partner with not only one of India’s fastest-growing sports broadcasters and merchandisers, but also to join hands with one of Mumbai’s very own brands. We look forward to work with FanCode and help take Mumbai City FC to wider audiences through attractive and affordable merchandise.”
Prasana Krishnan – Co-Founder, FanCode, commented, “Mumbai City is one of the biggest football clubs in India with a passionate fan following. We are excited to be working with the club to produce a range of fan merchandise which reflects the ethos of the city and helps fans proudly showcase their fandom. With our in-house expertise and tech, we aim to deliver a seamless experience for fans to access their favourite merchandise at affordable price.”
The Mumbai-based unit is currently standing fourth on the points table. Till now, the Islanders have secured 15 points, which includes four wins and three draws.