Mumbai City FC onboard Cliky as official software partner

As part of the deal, Clicky's logo will appear on the back of the Islanders' first team's outfits in the ISL 2023-24 season.

The Indian Super League (ISL) team, Mumbai City FC have announced a partnership with the world’s first low-code AI-based next-gen CRM system, Cliky.

Following the development, the brand has become the official software partner of the club for the 2023–24 season.

A leader in CRM and management approaches, Cliky is committed to delivering consumer-centric innovation, seamless integration, adaptability, and data-driven insights to empower companies and an unmatched customer experience.

Cliky offers a single platform for end-to-end sales demands and a foundation for easy scaling up. Its user-driven front end is simple and versatile, and it is supported by a strong backend. Cliky also offers predictive and recommendation-based notifications to assist individuals with solving crucial business challenges and making educated decisions.

As part of the deal, Clicky’s logo will appear on the back of the Islanders’ first team’s outfits in the ISL, in addition to the club’s training facilities and at the Mumbai Football Arena. Moreover, Clicky’s branding will also be featured on the front of the Islanders’ AFC Champions League jerseys.

Kandarp Chandra, CEO, Mumbai City FC said, “With automation and technology playing a significant role in organisational processes, we’re proud to partner with one of India’s leading CRM and business optimisation giants in Cliky. Their support will not only be instrumental to us on the pitch but we intend to work closely with Cliky to help grow and optimise Mumbai City FC off the pitch while supporting their ambitions as well. I welcome Cliky to the Mumbai City FC family and we look forward to a fruitful relationship over the course of the season.”

Ashish Beriwala, Director, Cliky said, “Cliky is delighted to partner Mumbai City FC. Our shared values of innovation, robust processes and providing exciting solutions makes this partnership formidable. Cliky will bring transformational changes in business process as Mumbai City FC is doing with football.”

Recently, the side also inked a sponsorship deal with Fast&Up and KiCK-EV. The team began its ISL journey with a comfortable win against NorthEast United FC on away turf. The Islanders will next take on Odisha FC on September 28.

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