As per the deal, the firm has been named the official jelly partner of the Mumbai-based club for the ongoing ISL 2023-24 season.
Mala’s began with a six-bottle-a-day fruit jam production and has now expanded to include state-of-the-art manufacturing facilities, as well as pan-India distribution and exports to other countries. They make jams, fruit confectionery, fruit crushes, syrups, cordials, mocktail mixers, and other products.
Kandarp Chandra, CEO, Mumbai City FC, said, “It gives me great pleasure to welcome Mala’s to the Mumbai City family. We look forward to a fruitful relationship as we continue to scale newer heights in this all-important season, both on and off the pitch.”
Director, Mala’s, said, “We at Mala’s are delighted to be a part of Mumbai City FC as their Official Jelly Partner. It is exciting to be associated with an Indian Super League team that is supporting home-grown talent and taking Indian Football to the world stage, one step at a time.”
Prior to this deal, the club also added GoSchool, Fast&Up, KiCK-EV, Clicky, and Zixa Strong to its sponsorship portfolio. The Islanders are off to a solid start this season, with four points from two games, including one victory and a draw. The side is presently fourth in the standings. The club’s next match will be against Kerala Blasters FC on October 8 at the Mumbai Football Arena in Mumbai.