ISL 2023-24: Chennaiyin FC rope in NueGo as associate sponsor

Through this pact, NueGo will be assisting Chennaiyin FC by providing electric buses that will handle the club's transportation and logistics.

The Indian Super League (ISL) team, Chennaiyin FC have signed a brand new partnership with the Indian electric bus coach service, NueGo.

Following the development, NueGo has been named the associate sponsor of the Chennai-based club for the current ISL 2023-24 campaign.

Through this pact, the transportation entity will be assisting the club by providing electric buses that will handle the club’s transportation and logistics, which include airport pickups, stadium visits and practice sessions.

Additionally, the logo of the company will also be placed on the lower sleeve of the jersey.

Chennaiyin FC and NueGo’s collaboration aims to create awareness about sustainable commuting options, notably electric buses, and to encourage a more environmentally responsible future.

Prior to the development, the unit added companies such as SSVM, ACKO, Melbat, Sri Ramachandra Centre for Sports Science, and Workafella to its sponsorship portfolio.

Speaking on the alliance, Chennaiyin FC’s Vice-President Ekansh Gupta, said, “We are delighted to welcome NueGo as our Associate Sponsor. This partnership aligns perfectly with our commitment to environmental sustainability and provides our first-team squad with an eco-friendly mode of transportation. We look forward to a successful partnership with NueGo that promotes sustainable commuting.”

 GreenCell Mobility’s CEO & MD,  Devndra Chawla, said, “Together, NueGo and Chennaiyin FC share a powerful vision: a sustainable future. We’re not just providing buses; we’re driving change on and off the field. Our partnership symbolizes a united commitment to excellence, sustainability, and a winning spirit. Together, we’re championing a greener, brighter future for all. Go NueGo, Go Chennaiyin!”

NueGo, India’s first luxury electric inter-city coach services brand, has announced the commencement of its services on the Bhopal-Indore route. It will provide intercity travellers with an easy booking experience, outstanding ride quality, and an in-cabin experience while also assuring a safer and greener ride.

The Marina Machans are still looking for a win in this edition, and they will be eyeing it against Mohun Bagan Super Giant on October 7. 

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