The Indian Super League (ISL) team, Chennaiyin FC (CFC) have penned down a deal with Shree Sarasswathi Vidhyaah Mandheer (SSVM).
Following this development, the ISL team has named SSVM as its associate sponsor for the 2023/23 edition. This association enables the Chennai-based team to enhance its reach beyond Chennai and into other areas of Tamil Nadu, such as Coimbatore and Mettupalayam.
The collaboration allows the two-time ISL winners an opportunity to create experiences for students of SSVM institutions by enabling them to be a part of a pre-match ceremony and walk out with first-team players onto the field for a couple of home fixtures in Chennai throughout the ongoing season.
Commenting on the development, Vita Dani, Co-owner, Chennaiyin FC, said, “SSVM Institutions are one of the finest education institutions in the country and we at Chennaiyin FC are proud to have them as a part of the family again. The association has grown stronger with each passing year and we are confident of a strong showing in the upcoming season, along with our partners SSVM.”
Chennaiyin FC and SSVM have collaborated in the previous editions and the former has funded the process of increasing the involvement of children in football as part of the institution’s holistic education curriculum.
Chennaiyin FC will take on FC Goa tonight at 6 PM IST in the Durand Cup 2023 Quarter Finals.