Following this deal, the brand has been named the principal sponsor of the Marina Machans until the end of April 2024.
In accordance with the agreement, Melbat’s logo will be displayed on Chennaiyin FC’s playing and training uniforms, stadium, tickets, social media pages, club website, TV station, and official app. The partnership will additionally include intriguing collaborative activity between the two entities on Melbat’s social media accounts.
Ekansh Gupta, Vice-President, Chennaiyin FC, said, “The Melbat partnership is important to our club. The agreement will help us attract new fans and fan engagement is key for the club’s development. Our fan base all over the globe will be able to connect with the club as well as our players in an interactive way.”
“The agreement with Chennaiyin FC will be an important part of our strategy to support sports in India. A principal partnership with a popular team is an opportunity to attract new readers’ attention to the Melbat sports portal. We plan to thoroughly cover CFC’s performances so their fans can quickly receive all the important information about the squad’s successes,” said a Melbat representative.
The side also inked extensions with ACKO and SSVM for the current ISL 2023-24 edition. The Chennai-based side did not get off to a good start but will look to gain its first points tonight as it faces NorthEast United FC.