The Indian Super League (ISL) outfit, Bengaluru FC have signed a brand-new partnership with the Indian wing of the American multinational brand, Jockey India.
Following the alliance, Jockey India has been named the official partner of BFC for the current ISL 2023-24 edition.
The Bengaluru-based club used its social media platforms to convey the partnership to its fans with the caption, “Blues’ Director of Football Darren Caldeira was joined by Karthik Yathindra, Senior VP and CMO and Rekha Nahar, General Manager, Marketing of Jockey India at the Fortress on Wednesday. ⚡️
“Bengaluru FC are delighted to welcome Jockey India, who come on board as Official Partners for the 2023-24 campaign. 🤝”
Blues’ Director of Football Darren Caldeira was joined by Karthik Yathindra, Senior VP and CMO and Rekha Nahar, General Manager, Marketing of Jockey India at the Fortress on Wednesday. ⚡️
— Bengaluru FC (@bengalurufc) October 6, 2023
Bengaluru FC are delighted to welcome Jockey India, who come on board as Official Partners… pic.twitter.com/aVAPYmitid
Prior to this development, the leading football club from India’s IT capital had already added companies such as Jar, Dove Men+Care, ARC-Athlete Recovery, XPS Network, Sun King, and Eat Sure to its sponsorship kitty for the ongoing season.
Jockey International, Inc. is an American producer and retailer of men’s, women’s, and children’s innerwear, sleepwear and sportswear. Headquartered in Kenosha, Wisconsin and originated in 1934, Jockey designed the first men’s Y-Front brief, which is now a registered trademark in 120 countries.
The Blues have secured their first win against East Bengal FC in their last encounter, which had opened their tally, and are currently standing ninth in the league table. They will be looking forward to continuing their winning run against FC Goa on October 25 at the Sree Kanteerava Stadium in Bengaluru.