The Indian Super League (ISL) side, Bengaluru FC have signed a brand-new partnership with the online food delivery company, EatSure.
Following the partnership, EatSure has been named the official foodcourt partner of the Blues for the ongoing ISL 2023-24 season.
As per the arrangement, the food tech brand will be involved to enhance the food experiences of the spectators during the game days at the Sree Kanteerava Stadium, and also provide some lucrative food deals.
The company will provide numerous prominent brands, such as Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, and Wendy’s, in the food court experience that it will curate at the stadium for all home matches. EatSure, with its food court on an app experience, will also be a one-stop hunger killer for all ISL fans, wherever they watch the match—at home or in the stadium.
Darren Caldeira, Director of Football, Bengaluru FC, said, “We’re really delighted to have EatSure as our partners for the coming season. Fan experience is something we are constantly trying to improve and a brand like EatSure coming on board will surely go a long way in that aspect. We’re looking forward to a fruitful association”.
Addarsh Barathi, Brand Marketing Head, EatSure, said, “We are delighted to announce our partnership with the Bengaluru FC football team, a dynamic squad that embodies the spirit of football—a sport that unites fans and communities across the world. This collaboration not only provides us with a significant platform for engaging with consumers but also enhances our brand visibility and drives consumption, particularly during the upcoming football season when fans come together to support the Blues. We are super excited about this partnership and the opportunities it will bring.”
Before this deal, the unit already added companies like Jar, Dove Men+Care, ARC-Athlete Recovery, XPS Network, and Sun King.
This is not the first time that the brand has collaborated with a Bengaluru-based sporting club. Earlier this year, the company also associated with the Indian Premier League (IPL) team, Royal Challengers Bangalore (RCB).
EatSure, which was launched in 2020, promises to alleviate customer problems while ordering food and allows customers to effortlessly buy meals from many trusted restaurants in a single order, bringing the foodcourt experience to your phone. EatSure is a full-stack player with an omnichannel presence that comprises real food courts in Pune and the EatSure app, which has over 10 million downloads across 80+ Indian cities.