The Indian Super League (ISL) team, Bengaluru FC (BFC) have announced a sponsorship deal with Dove Men+Care, the global men’s grooming brand.
Dove Men+Care, which made its debut in the nation earlier this year, has been named the official hair care partner of the Sunil Chhetri-led team throughout all major competitions until May 2024 as a result of this development.
The brand’s collaboration with Bengaluru FC follows the successful #ManEnoughToCare campaign, which debuted in July. The ad made a strong point that genuine strength can be discovered in instances when men show concern for others, both on and off the field.
This idea embodies the ethos of the new collaboration to perfection. The partnership will highlight the company’s first item, a 2-in-1 ‘Shampoo+Conditioner’ designed for active guys who value simplicity and quality. The innovative partnership, which combines the worlds of grooming and athletics, will engage spectators all throughout the country and foster significant conversation.
As part of the association, BFC players will feature Dove Men+Care branding on the front of their jerseys and practice gear. Moreover, Dove Men+Care will also debut its unique presence in the home stadium, providing fans with an unparalleled game-viewing experience with a specific ‘Dove Men+Care Stand’ and perimeter board advertising.
Ishtpreet Singh, Beauty & Wellbeing India Hair Care Head, said, “We are thrilled to step into the world of football as the Official Hair Care Partner for one of the nation’s most beloved teams. The partnership with Bengaluru FC reflects our commitment to support sports and grooming excellence in India, further solidifying our position as a brand dedicated to the holistic care of men.”
Bengaluru FC, Director of Football, Darren Caldeira, said, “To be associated with a global brand like Dove is a matter of pride for everyone at Bengaluru FC. The brand’s vision for Dove Men+Care aligns in a lot of ways with the way we go about sport, and we’re looking forward to a fantastic partnership.”
Recently, the side also signed a partnership with the Indian savings app, Jar. BFC’s ISL campaign got off to a losing start against Kerala Blasters FC (KBFC) yesterday by a score of 2-1. The team will now next take on Mohun Bagan Super Giant (MBSG) on September 27.