As per the agreement, Jar has been named the official saving partner of the Bengaluru-based football club for the upcoming ISL 2023-24 season.
The newly unveiled association has been facilitated by ITW.
The unit conveyed the alliance through its social media platforms with the caption, “The Blues are delighted to announce a partnership with JAR, who have come on board as the club’s Official Savings Partner”.
The brand’s logo will also appear on the stadium perimeter boards during the games, as well as on the official club publications and website. The company will hold events and giveaways to interact with BFC supporters to raise awareness and understanding about savings and personal finance.
Darren Caldeira, Bengaluru FC’s Director of Football, said, “We are pleased to have Jar onboard as our Savings Partner this year. Jar has been consistently working towards increasing financial inclusion by building products that can impact millions of people across the country. We’re looking forward to working with them closely in this regard”
Nishchay AG, Co-founder and CEO of Jar, stated, “We’re thrilled to partner with Bengaluru FC as their Savings Partner this season. BFC, like Jar, is an entity that persistently strives for excellence. There are also great parallels between Jar users and Indian football fans: they are aspirational, ambitious and ready for a change. We strongly believe that both India and football in our country are on the cusp of something truly incredible. We’re proud to be with Bengaluru FC at such a time and are excited about the prospect of taking football to the streets of India.
He further added, “The entire Jar family will be rooting for BFC throughout the Indian Super League season and beyond our partnership.”
The Blues will start their 2023-24 campaign against Kerala Blasters FC (KBFC) tonight at the Jawaharlal Nehru Stadium in Kochi.