With the IPL 2021 all set to begin this weekend, video application MX TakaTak has officially become a short-form video partner for seven IPL teams. Sportsmint had exclusively revealed that MX TakaTak will be creating content with all IPL teams except Chennai Super Kings. partnered with seven of the eight IPL teams as their Short Form Video Partner.
MX TakaTak caters to over 150 million Monthly Active Users. It is now the home of all the fun and entertainment of cricket – from net practice to locker room discussions, quirky dance moves to interesting behind-the-scenes moments, fans can witness candid instances of their favourite cricketers on their official team handles on MX TakaTak.
The platform had recently launched a KhelTakaTak challenge that allows its users to get up-close and personal with their favorite cricket players through a live meet-and-greet as well as the chance to win some exciting merchandise. On this platform, there will be weekly challenges based around the IPL to generate active content.
Karan Bedi, CEO – MX Player and MX TakaTak said, “We’re thrilled to be celebrating India’s national obsession on our platform as the official short video partner of the 7 teams. Our aim has always been to entertain our diverse user base and through this innovative association, users will get a sneak peek into the fun side of cricket, the lives of their favourite teams and cricketers as well as a chance to participate in this year’s tournament fervour with our engaging #KhelTakaTak challenges.”
MX is not the first brand to sign a multi-team deal. Brands like BoAt, BKT, JIO, PhonePe have taken up sponsorship for multiple teams as they get companies more profitability while incurring fewer costs. With the IPL moving online due to games behind closed doors, fast growing and interactive platforms like MX TakaTAk and League 11 play important roles in increasing fan engagement.
Speaking about the deal with MX TakaTak Delhi Capitals CEO, Vinod Bisht said “I am excited to announce MX TakaTak as our sponsor for the upcoming edition of the IPL. Over the last few months, the digital entertainment platform has rapidly gained popularity across the country. This association provides us yet another way to engage with our fans by giving them the opportunity to express themselves in new and creative ways. I would like to thank MX TakaTak for extending their support to Delhi Capitals and enhancing our IPL experience,”
Chandni Malhotra, General Manager, Strategic Partnerships and Alliances, Rajasthan Royals, commented, “At the Rajasthan Royals, we place significant emphasis on the entertainment quotient that our franchise is able to deliver to its fans around the globe, and this specially curated partnership with MX TakaTak is a step in the direction of expanding our mediums of providing that entertainment to our fans directly onto their mobile phones. It also proliferates our reach and aids in creating content that can give our fans a chance to view exclusive footage of their favourite Royals.”
Besides this deal Punjab Kings CEO Satish Menon, K. Shanmugham, CEO of Sunrisers Hyderabad, Rajesh V Menon, Vice President & Head of Royal Challengers Bangalore, Kaustubh Jha, Marketing Head, Kolkata Knight Riders, and a spokesperson from Mumbai Indians also expressed their delight at partnering with the brand in their respective comments and statements.