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Inter Milan ropes Lenovo as their new back-of-shirt sponsors; unveiled new kit for 2021-22 season

Lenovo has been the global partner of the club since 2019 and is key in providing servers, data management systems and storage devices, plus laptops, monitors and accessories to the club and both Inter’s Suning Training Centre.

Serie A champions Inter Milan have unveiled their new kit for the 2021-22 season and Chinese tech giants Lenovo have been roped in by the club as their new back of shirt sponsors. 

Lenovo has been the global partner of the club since 2019 and is key in providing servers, data management systems and storage devices, plus laptops, monitors and accessories to the club and both Inter’s Suning Training Centre. 

‘A complete IT protection’ will be provided by the Chinese tech company across hardware, software, and support which also includes many other advancements like data storage and processing technology for analytics and player development; media asset management solutions to manage the club’s online historical archive of digital assets. Headquarters will be provided by 50,000 hours of video; and smart technology. Training facilities will also be provided for “remote/hybrid collaboration and streamlining business operations”

Alessandro Antonello, corporate chief of executive of the club shared his insight on the deal and said that this is a hybrid of football and technology and Lenovo has provided them with brand new tools to interact with the fans. 

Meanwhile, the club is also looking for an official shirt sponsor as tyre manufacturing brand Pirelli announced its departure in March 2021 after 25 years. It is reported that Socios.com is set to become the main shirt sponsor. 

According to reports, Inter’s owner Suning wants the shirt sponsorship deal closer to $35 million per year for the main shirt, back of shirt and sleeve sponsor position. 

Kit supplier Nike is also paying €12 million per season to the club which is set to expire at the end of 2022-23 season. 

Inter is looking to remodel the club’s plan due to their economic situation and they have taken a loan from an American firm named Oaktree Capital Management of £275 million to improve the club’s situation.

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