Serie A champions Inter Milan are all set to sign a deal with Socios.com as their new shirt sponsors. Earlier, Pirelli was the club’s official shirt sponsor for 25 years but in March, the tyre company’s chief executive Marco Tronchetti revealed that their three-decade-long partnership with the club is going to end after the 2020-21 season. An official announcement from the club is yet to be made.
Pirelli will remain the club’s official tyre sponsor till the end of the 2023-24 season and it is reported that the final contract between both parties is worth $12.5 million per year plus bonuses.
Inter Milan’s owner Suning wants the shirt sponsorship deal closer to $35 million per year and according to reports, Samsung were also very much keen on this deal but Socios.Com has been roped in and has added the Serie A champions into its sponsorship portfolio.
This deal can also be a huge boost for Inter as the club is financially struggling and in May they signed a deal worth £275 million with US-based firm Oaktree Capital Management to strengthen them financially.
The club had a huge success this season as they won the Serie A for the first time in 9 years but due to the economic turmoil, they had to sell their star right-back, Achraf Hakimi to PSG for a whopping £70 million.
Meanwhile, Socios.com also struck a deal with Spanish side Valencia as their official shirt sponsor from the next season and became the first team to promote the fan token company on their playing shirts.