Infosys accelerates Formula E’s digital transformation in landmark partnership

This collaboration between Infosys and Formula E is focused on fan engagement, technological advancements, and environmental sustainability.

Infosys, an information technology consulting company, and Formula E, the electric racing championship, have announced a strategic three-year partnership.

The new agreement has solidified Infosys’ position as the official digital innovation partner of the electric street racing series.

This collaboration has marked a significant stride in both motorsport and digital innovation, with a focus on fan engagement, technological advancements, and environmental sustainability.

The partnership will see Infosys spearhead several key initiatives. An AI-powered Fan Customer Data Platform will be developed to enhance audience engagement, propelling Formula E’s ambitious goal of reaching 500 million fans by 2030.

Additionally, Infosys’ Gen AI Topaz, a cutting-edge AI product, will be leveraged to deliver real-time race insights and driver statistics, enriching the viewing experience for fans.

Furthermore, Infosys will equip Formula E with advanced data management tools for improved reporting and tracking of the championship’s sustainability efforts. This aligns with Formula E’s commitment to environmental responsibility, having already achieved net-zero carbon certification and striving for a further 45% reduction by 2030.

Jeff Dodds, Chief Executive Officer, Formula E, said, “Infosys’ expertise in cutting-edge technologies makes them the ideal partner to help us drive the future of electric motorsport. We are excited to work with them to deliver exceptional experiences for our global fan base and further strengthen Formula E’s position as a leader in sustainable, digital-first sports. Infosys’ commitment to sustainability and innovation aligns perfectly with our vision, and we are confident that this collaboration will unlock new avenues in our key focus areas.”

Sumit Virmani, EVP & Global Chief Marketing Officer, Infosys, said, “Infosys has built and nurtured several strategic sports collaborations globally. We are now delighted to partner with Formula E, a visionary motorsport series, that shares our passion for sustainability and AI-led innovation. This strategic collaboration will showcase our AI, digital, and analytics prowess, elevating the fan experience, while enhancing Formula E’s sustainability goals. Together, we aim to redefine the possibilities in electric motorsport.”

Tiziana Di Gioia, Chief Revenue Officer, Formula E, said, “As we forge ahead with this strategic partnership with Infosys, we are setting a new standard in how we engage and expand our global audience. This collaboration not only propels our championship forward with advanced digital and AI-driven solutions but also solidifies our commercial strategy, enhancing our ability to attract key partnerships and drive significant revenue growth. By integrating Infosys’ cutting-edge technologies, we are further equipped to deliver an unparalleled fan experience and meet our ambitious growth targets in the evolving landscape of electric motorsport.”

Infosys is a major Indian multinational information technology company that offers a wide range of services. Founded in 1981, the conglomerate has grown to be a leader in business consulting, IT services, and outsourcing. Infosys helps companies navigate digital transformation through services like AI-powered core systems and agile digital at scale.

Recently, the IT consultant renewed its partnership with the Association of Tennis Professionals (ATP) until 2026.

The electric racing championship has also announced a new multi-year technology partnership with Google Cloud and Aggreko. The 10th Formula E racing season is televised live and exclusively in India on Sony Pictures Networks India (SPNI), with additional coverage in Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan, and Sri Lanka.

The 2024 season heats up with the upcoming Berlin E-Prix, scheduled for May 11 and 12. Pascal Wehrlein leads the driver standings with 102 points, followed closely by Nick Cassidy (95 points) and the defending champion Jake Dennis (89 points). Adding to the excitement, India’s very own Jehan Daruvala is making his mark on the scene, racing for Maserati MSG Racing.

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