The Association of Tennis Professionals (ATP), a governing body of men’s professional tennis circuits, has developed a partnership renewal with Infosys, the Indian digital services and consulting company, until 2026.
The three-year renewal of the collaboration will enable the ATP to further leverage Infosys’ expertise in digital technologies, including cloud computing, data analytics, and artificial intelligence.
ATP and Infosys have worked together on digital assets for ATP events since 2015. These assets include the reimagining of the long-standing ATP PlayerZone intranet portal, the introduction of the first ATP Tour fan app, and several AI features that Infosys Topaz powers throughout the Infosys ATP Stats Centre.
Furthermore, to tailor player and fan experiences, ATP and Infosys will also concentrate on AI innovations and data as part of the agreement.
Daniele Sano, ATP Chief Business Officer, said, “We’re thrilled to renew our partnership with Infosys until 2026. Over the years, Infosys’ expertise in AI, technology, and sustainability has yielded groundbreaking digital innovations that have elevated experiences for players and fans, and also grown the global tennis fan base. Through the ATP Carbon Tracker, Infosys helped us navigate a difficult challenge and inspire greener choices for tomorrow. We’re excited to further leverage Infosys’ expertise across the digital landscape of men’s professional tennis over the next three years.”
Sumit Virmani, Executive Vice President and Global Chief Marketing Officer, Infosys, said, “We are proud and excited to extend our relationship with the ATP – it was our first partnership in the world of sports and has been integral to our global brand outreach. Through a shared vision to enhance the digital experience for all stakeholders of the tennis ecosystem, while accelerating ATP’s sustainability goals, our collaboration has successfully leveraged technological innovations to create an immersive and engaging experience for over a billion fans and thousands of players globally.
“We are enthusiastic about the next phase of AI-powered digital innovations, driven by Infosys Topaz, which will demonstrate to all our stakeholders how we can amplify the potential of this sport, especially through AI.”
Infosys is deeply involved in tennis, as it is also the official digital innovation partner of the Australian Open, Roland-Garros and the International Tennis Hall of Fame. Moreover, Rafael Nadal and Iga Świątek are Infosys brand ambassadors.
On the other hand, the ATP established a new collaboration with Saudi Arabia’s Public Investment Fund (PIF) last month.
Through the collaboration, PIF has been able to assume the role of the title sponsor for several esteemed ATP Tour events and function as the naming partner for the men’s player rankings.