SL Benfica and Betano announce three-year partnership extension

This extended partnership has secured Betano's place as the exclusive sleeve sponsor on the SL Benfica jerseys for the entire 2024/25, 2025/26, and 2026/27 seasons.

The Primeira Liga club, Sport Lisboa e Benfica (SL Benfica) and the online betting platform, Betano, have announced a renewed partnership agreement that extends their collaboration for another three years.

The deal sees Betano retain its prominent position as a key sponsor for the Portuguese football club.

This extended partnership has secured Betano’s place as the exclusive sleeve sponsor on the SL Benfica jerseys for the entire 2024/25, 2025/26, and 2026/27 seasons. Additionally, Betano will continue to hold the official betting partner designation for SL Benfica. The agreement goes beyond the main team, encompassing sponsorships for the jerseys of Benfica’s B-team and U23 team as well.

Bernardo Faria de Carvalho, SL Benfica’s International Expansion Director, said, “We are very excited to renew our partnership with Betano, a leading sports betting brand that continues to show a strong commitment to football globally. This agreement not only reinforces our successful collaboration, but also allows us to offer innovative experiences to our fans. Betano’s presence on the sleeve of our jersey symbolizes the importance of this partnership and is vital for our international growth and to consolidate our global presence.”

Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, said, “We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together. Working closely with the Eagles over the past few years, we have witnessed first-hand the Club’s unwavering dedication to excellence on and off the pitch, which is matched only by the support and enthusiasm of its fans.  By renewing our support for Benfica, we reaffirm our continued commitment to Portugal, its football fans and its prestigious sporting institutions, as well as to offering premium, fun and safe betting experiences.”

This extension comes on the heels of a series of high-profile acquisitions for Betano. The company recently secured the title sponsorship of Argentina’s top soccer league, the Primera Division, and Brazil’s Serie A further solidifying its presence in South America. Additionally, Betano was announced as the new front-of-shirt partner of Aston Villa FC, a prominent Premier League (PL) club in England.

Betano is a popular online betting platform that offers sports betting and casino games to users in various locations around the world. The platform has been around since 2012 and focuses on providing a safe and secure environment for placing bets on multiple sports.

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