Formula E extends tech alliance with Google Cloud

Formula E and Google Cloud previously worked together on a project using a gen AI-powered "DriverBot" that helped achieve indoor land speed record.

Formula E, the world’s premier electric racing series, has announced a new multi-year technology partnership with Google Cloud, a suite of cloud computing services.

This new partnership builds on a successful collaboration last year. Formula E and Google Cloud previously worked together on a project using a gen AI-powered “DriverBot” that helped Formula E driver Jake Hughes achieve a new indoor land speed record.

At the heart of the partnership lies a commitment to enhanced performance. Formula E teams will gain access to Google Cloud’s powerful computers, analyzing mountains of data to optimize car performance. By crunching numbers from past races and real-time information, they’ll find ways to squeeze every ounce of speed out of these electric machines.

The partnership goes beyond the race track. Google‘s tech expertise will be instrumental in designing the next generation of Formula E cars, by using data from past races and real-time information to create even more efficient and powerful electric race cars, pushing the boundaries of what’s possible.

Formula E and Google Cloud are also teaming up to give fans a deeper connection to the races. Google’s marketing tools will help the competition understand the fans better, allowing them to create personalized content.

Jeff Dodds, CEO, Formula E, said, “Our multi-year technology partnership with Google Cloud is clear evidence of the scale of our ambition in establishing Formula E as the world’s most innovative, exciting, and fastest-accelerating sport. We began our collaboration by setting a world record and are hugely ambitious about what’s next.”

Henry Chilcott, Chief Marketing Officer, Formula E, said, “Alongside the pioneering work to harness the power of gen AI to drive performance in our GENBETA programme, the next stage of this partnership will help us unleash a powerful new phase of fanbase growth by putting the full force of Google Cloud technologies behind our marketing efforts.”

Laurence Lafont, Vice President, Strategic Industries EMEA, Google Cloud, said, “Google Cloud is excited to partner with Formula E to bring the cutting edge of cloud technologies to the thrilling world of electric racing. Together, we’ll accelerate innovation on- and off-track, and build the future of sustainable motorsport.”

Google Cloud offers a suite of cloud computing services that lets users build, run, and transform their business. All services are operated on the same secure and reliable infrastructure that Google uses for its products like Search and Gmail.

The 2024 Formula E season marks a turning point as the Formula E Championship enters its 10th year. With lightning-fast Gen3 cars tearing up tracks across 16 global locations, the season is already underway. Mexico City and Diriyah have witnessed the raw power of these machines, and the upcoming races in Sao Paulo, Tokyo, Misano, and Monaco promise even more thrills. New Zealand’s Nick Cassidy currently leads the pack with a commanding 57 points. Adding to the excitement, India’s very own Jehan Daruvala is making his mark on the scene, racing for Maserati MSG Racing.

Related Articles

Latest Articles