Arguably one of the most successful T20 teams of the current era and the defending champions of the shortest format, England are having a top campaign in the ICC Men’s T20 World Cup 2024, as they are set to play India in the semi-final 2 tonight in Guyana.
The unit had a rocky start to its campaign as the team won two games, lost one, and had one match against Scotland abandoned due to rain, which could have changed the fate of the team. Furthermore, in the Super Eight stage, the team won two of three games and finished second in the group. Though the team did not have a stellar or consistent campaign, reaching the knockout round will undoubtedly raise the side’s confidence. The English side will be walking into the semi-final, its heads up high as it beat India in the ICC Men’s T20 World Cup 2022 Semi-Final by 10 wickets.
Being the world T20 champions, having sensational players in the line-up and capable of attracting eyeballs, the England and Wales Cricket Board (ECB) has managed to onboard a variety of sponsors for the team.
Principal Partner:
cinch: cinch provides consumers with a straightforward, more comfortable way to find and buy a used car online. cinch prioritises drivers by offering thousands of professionally tested automobiles and a matchmaker tool to help refine their search.
Title Partner:
Vitality: Vitality is a leading provider of financial, life, and health insurance. The Vitality Programme awards members for leading healthy lifestyles including regular physical exercise, a balanced diet, regular checkups, and mental wellness.
Official Partner:
IG: As a leading trading and investing platform, IG assists driven, aspiring individuals across the globe in achieving financial freedom. IG’s share dealing platform offers access to hundreds of international shares and exchange-traded funds, all within the context of a general investing account, SIPP, or ISA.
Kit Supplier:
Castore: Since its inception in 2015, Castore has been selling its products in over 50 countries. The company aspires to create the highest-performing, longest-lasting, and lightest sportswear accessible.
Official Wine Partner:
Laithwaites: In 1969, Tony Laithwaite travelled to England with a truckload of Bordeaux wine to share with friends and family. This prompted the establishment of Laithwaites Wine. Despite the fact that it remains family-owned, Laithwaites has grown to become one of the UK’s largest wine dealers.
Official Timing Partner:
Rado: Rado is a renowned Swiss watch brand worldwide, having been founded in 1917. Rado is well known for creating some of the world’s hardest watches through innovative material and design applications.
Official Sparkling Wine Partner:
Chapel Down: The goal of England’s top wine maker, Chapel Down, is to elevate English wine’s standing internationally. Chapel Down is situated in the centre of Kent and is well known for its popular sparkling wines, which are made from native grapes that are scattered over the chalky North Downs.
Strategic Partner:
Initial: Initial is the industry leader for bathroom hygiene, vending and floor mat solutions. Initial offers the broadest range of bathroom hygiene services, including the provision and maintenance of equipment such as air fresheners, sanitizers, feminine hygiene units, hand dryers, soap dispensers and floor protection mats.
Official Sunglasses Supplier:
SunGod: SunGod, a leading brand in performance goggles and sunglasses, was established in the UK in 2013. The eyewear company, which emphasises sustainability and cutting-edge technology, has grown to be popular among professional athletes in many different sports.
Other Partners:
Metro Bank: Metro Bank is the UK’s first freshly created High Street bank, having been around for almost 150 years. The company has grown to be a major player in the UK banking industry in less than ten years.
Chance to Shine: Chance to Shine is a nonprofit group devoted to sharing the power of cricket in schools and communities across the country. The Cricket Foundation was established in 1981 as the charitable arm of the England and Wales Cricket Board. In 2024, Chance to Shine unveiled its four-year strategy, to deliver to one million children annually by 2028.
MCC Foundation: MCC Foundation, based at Lord’s Ground in London, is a cricket charity that operates both in the UK and throughout the world. The firm provides free coaching and match play to assist all boys and girls reach their full athletic potential, unite and inspire communities, and promote physical and mental well-being.
Lord’s Taverners: Lord’s Taverners provides innovative, inclusive and productive cricket projects that inspire young people with disabilities and from underserved communities to combat unfairness, raise their aspirations and reach their full potential.
SACA: SACA (South Asian Cricket Academy) is an intervention initiative aimed at addressing the inequities shown by studies on the absence of British South Asian (BSA) representation in professional cricket in the UK. SACA presently exists in the South East, South West, Midlands, and North of England, and has lately expanded to Scotland.
ACE Programme: Surrey County Cricket Club created the ACE Programme in January 2020 in response to a 75% fall in black British professional players. The ACE Programme was created to involve young people of African and Caribbean heritage, and a talent hunt was undertaken. The charity’s mission is to establish grassroots cricket activities, talent pipelines, and talent identification methods in targeted black communities and cities across the United Kingdom.
PCA: The Professional Cricketers’ Association’s (PCA) major goal is to provide all members with a quality Personal Development and Welfare Programme, as well as clear and thorough contractual guidance. PCA provides many membership options to meet the needs of former and current professional cricketers in England and Wales.