Castore strikes record deal with Everton as new technical partner

The agreement extends beyond just kit supply, as Castore will hold the prestigious distinction of being the first-ever founding partner of the new Everton Stadium.

The Premier League (PL) club, Everton Football Club (EFC) have secured a record-breaking, multi-year technical partnership with the British sportswear brand, Castore.

This landmark deal, starting in the 2024/25 season has positioned the British athletic apparel label as the official technical partner for the Merseyside club.

In this role, the up-and-coming British sportswear brand will design and supply high-performance playing, training, and travel wear for the Blues’ men’s, women‘s, and academy teams.

The agreement extends beyond just kit supply. The high-end sportswear label will hold the prestigious distinction of being the first-ever founding partner of Everton Stadium, the club’s new state-of-the-art arena nearing completion. This signifies a significant commitment from both parties, solidifying a long-term strategic alliance.

Richard Kenyon, Chief Commercial and Communications Officer at Everton, expressed his delight, “We are really pleased to welcome Castore as our new technical kit partner from next season and to announce them as the first Founding Partner of Everton Stadium. The agreement – another record deal for the Club – sees us link up with an ambitious and innovative sportswear brand and comes at a historic time for Everton as we prepare for our stadium move.

“From our very first conversations, we could see how excited Castore were about the opportunity to work alongside us during this period and we’re looking forward to launching the first set of products this summer. It was also really pleasing that Castore could see the commercial opportunities in becoming a Founding Partner at our new stadium and it seems fitting that such an ambitious and successful brand from our region is the first of several stadium partners we will be announcing in the coming months.”

Castore Founding Partner, Tom Beahon, echoed the enthusiasm, “We’re immensely proud to be partnering with Everton Football Club as Technical Partner and an Everton Stadium Founding Partner. Everton are pioneers of the beautiful game and the Club’s history of consistently striving for new innovation and setting new norms is a great match with our foundational belief that ‘Better Never Stops’. Being from Merseyside, we truly understand what football means to people in this part of the world and, for that reason, we are looking forward to being part of what is an inspiring and once-in-a-generation journey ahead for Everton.” 

Castore, a British manufacturer of premium sportswear headquartered in Manchester, England, was founded in 2015. The company has established itself as a leader in performance-driven athletic apparel. The British sportswear brand boasts a rich experience in sports partnerships, having collaborated with renowned names like McLaren F1, Oracle Red Bull Racing, World Snooker Tour (WST), Burnley Football Club, and national teams like New Zealand Cricket (NZC) and the England and Wales Cricket. Notably, the brand secured the second-place ranking on the Sunday Times list of the UK’s fastest-growing companies in 2023.

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