Football Sports Development Limited (FSDL) has acquired the media rights of the Asian Football Confederation (AFC) competitions for the Indian subcontinent in a landmark four-year agreement.
It is considered to be one of the breakthrough deals, a historic long-term agreement has been signed with Football Marketing Asia, the exclusive commercial partner of the AFC. The agreement grants FSDL exclusive media rights ownership of all major AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar Final Round, AFC Women’s Asian Cup India 2022, the AFC Asian Cup China 2023, as well as the annual club competitions AFC Champions League and AFC Cup from the 2021 season.
Mrs Nita Ambani, Founder & Chairperson, FSDL, says, “This is a hugely significant development for Indian football. To bring Asia’s best footballing action for our fans is a key part of our long-term strategy, commitment, and desire to have as many Indian youths participate, follow, and engage with the sport. I believe the live telecast of AFC competitions to our homes will enable a generation of youth to follow the ‘beautiful game’ and continue to raise and develop the profile of the sport.”
She further added, “We are fully committed to the development of Indian football and will continue to work with the stakeholders in India, AFC, and FIFA towards building a strong ecosystem.”
To expand its footprint in the Asian market, the media rights deal embarks a strong partnership and understanding between FSDL and AFC. FSDL will be sub-licensing the media rights to partner channels and partner digital services providing significantly more coverage of AFC competitions on both linear and digital channels in the sub-continent that has previously had very little exposure to Asian football.
As part of the partnership, FSDL will be producing and distributing the match feed to AFC for most of the AFC competitions held in the Indian subcontinent.