The Asian Football Confederation (AFC) has announced OneFootball as its new media partner in the United Kingdom, Italy, Netherlands, Malta, and San Marino. The digital media platform is set to broadcast the final round of the AFC Asian Qualifiers – Road to Qatar as well as the 2021 and 2022 editions of the AFC Champions League.
OneFootball will be streaming all live matches while also making available match highlights. Users will be able to access this content for free on the OneFootball app and website.
Dato’ Windsor John, the AFC General Secretary, said, “The AFC’s world-class competitions continue to grow in stature and this partnership with OneFootball is testament to the ever-growing appeal of our competitions not just in Asia but across the globe.”
He further added, “We are delighted to enter into this partnership with OneFootball to increase the consumption of our competitions in a region that shares the same passion for football, and we thank OneFootball for their faith and belief in the future of the game in Asia.”
Nikolaus von Doetinchem, VP OTT Streaming & Media Rights at OneFootball said, “We are extremely pleased with this partnership, which will provide new opportunities and increased awareness for AFC’s competitions in some of OneFootball’s key European markets. Our flexible and convenient approach to live streaming, in combination with our young and highly engaged userbase of football enthusiasts, will without a doubt benefit Asian football’s growth internationally.”
Founded in 2008, OneFootball has grown its global monthly active user base to 85 million and counting and has become one of the most popular digital media platforms for young football fans. OneFootball offers users a unique personalized digital football experience including live match streams, scores, news, highlights, and more. It will help grow the popularity of AFC among the youth.