Fixderma, the official skincare partner of the Indian Premier League (IPL) team Delhi Capitals (DC), has launched the #HarDinSunscreen campaign.
This campaign aims to dispel common myths surrounding daily sunscreen usage and encourage people to develop a daily skincare routine that includes sunscreen.
The campaign features Rishabh Pant, Mitchell Marsh, Kuldeep Yadav, and Axar Patel using Fixderma’s Shadow Sunscreen.
The ads aim to dispel the misconception that sunscreen is only necessary for special occasions and instead emphasize its suitability for everyday use. The brand highlights its product’s unique features, such as being non-sticky, lightweight, and offering zero-white cast while providing broad-spectrum sun protection.
Through the #HarDinSunscreen hashtag, Fixderma reiterates the crucial importance of daily sunscreen use, regardless of whether one spends the day indoors or outdoors. The collaboration with DC players exemplifies the #HarDinSunscreen tagline, aiming to establish sunscreen use as a vital habit.
Shaily Mehrotra, CEO and Founder, Fixderma, said, “We are thrilled to launch our #HarDinSunscreen campaign in collaboration with Delhi Capitals’ star players. By showcasing the versatility and efficacy of our sunscreen products, we aim to educate everyone about the importance of incorporating sun protection into their daily skincare routines.”
Fixderma stands out as a trusted Indian skincare brand for its cutting-edge cosmeceutical solutions. Committed to addressing a wide range of skin concerns, the brand offers a comprehensive product line, including sunscreens, serums, creams, and washes suitable for all skin types.
On the field, DC sit ninth on the IPL 2024 points table with a win and three losses. Their next match is against Mumbai Indians (MI) on April 7 at 3:30 PM IST.