FC Barcelona has announced the extension of its partnership with Head & Shoulder. The new agreement has been signed for one more year and will act as the official shampoo of FC Barcelona in Indonesia until June 30, 2022.
The deal was first signed in 2013 and since then the collaboration has been strong and growing. The partnership is managed by the club’s Asia Pacific regional headquarters in Hong Kong and its results in the past have been strong that has helped this contract extend for another season.
The partnership’s main goal is to connect with Barca fans while pouring excitement among consumers about Head & Shoulder in the Asia Pacific region. Initiatives in the past contain a sequence of co-branded H&S shampoo bottles, refreshed and updated artwork and images of players every season. The club even offered their fans virtual meet and greets with players, limited edition packs and exciting giveaways.
This time, there will be a newly designed bottle that will be unveiled in 2022. With this, the club will try to reach e-commerce channels for promoting goods and not to forget Barcelona’s social media channels to create content that further promotes the partnership. There are a million fans of FC Barcelona in Indonesia and they all will experience this campaign, which can be found on the official Facebook and Instagram handles of H&S and FC Barcelona.
Ryan Edwards, Head & Shoulders Brand Director, said, “As the world’s No.1 selling shampoo, Head & Shoulders is committed to providing the most comprehensive solutions to scalp problems for all Indonesians to address their scalp worries so that they can always be at their best, just as how FC Barcelona players are at the highest level of football tournaments. Our partnership with FC Barcelona has enabled us to reach Indonesian consumers who share the passion for football and we are delighted to renew this partnership and continue inspiring them.”
Juli Guiu, Vice President, Marketing Area at FC Barcelona, stated, “This renewed and extended partnership is a testament to the strength and success of the Club’s longstanding eight-year relationship with Head & Shoulders, a highly recognized global haircare brand. Together, we will continue to drive FC Barcelona and H&S’s growth in Indonesia, whilst encouraging Barça fans to embrace their differences and providing the confidence to face any challenge.”