European League of Football announces Citizen as its official game-time presenter

As part of the deal, Citizen's logo will be visible at each ELF game day.

The professional American football tournament, the European League of Football (ELF) has inked an association with the luxury watch brand, Citizen.

As part of the deal, Citizen’s logo will be visible at each game day in addition to participating in a number of noteworthy events that raise awareness. Exclusive Citizen rewards will also be given to the MVPs of the individual game weeks as well as the Honour Show champions in September.

Citizen is a genuine watchmaker, creating and making each component of a watch from conception to completion as part of an extensive manufacturing process.

The business is active in more than 100 nations worldwide. Better Starts Now has been Citizen’s motto ever since it was founded in 1918, meaning that no matter who you are or what you do, there is always room for improvement, and the present is the perfect time to get started.

Zeljko Karajica, CEO of the European League of Football, said, “With Citizen, we have been able to win one of the largest international watch manufacturers as a partner. Originally from Japan, now represented all over the world, Citizen reflects internationalization as much as we do. We are very pleased with the partnership!”

Karsten Isermann, Citizen Watch Europe, said, “Football and Citizen have many parallels. Football is a very technical and tactical game with high demands on timing and precision. Sophisticated technologies and the highest precision are also our core values in the development and production of our watches. In addition, the European League of Football convinces with an excellent concept, which gives us a far-reaching media presence and thus high attention in the intended target group.”

The tournament’s third season will begin on June 3 with 17 teams from nine nations participating.

Recently, the league also announced a sponsorship agreement with the official Italian sticker and trading card licensee, Panini. Moreover, ELF also signed an exclusive official data and streaming partnership with Genius Sports.

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