Following the deal, Herbalife Nutrition has been named the digital streaming associate sponsor of the premier OTT platform for the marquee multinational tournament.
This agreement confirms Herbalife’s commitment to sports in the subcontinent, following its successful relationship with the Indian Premier League (IPL) earlier this year.
Ajay Khanna, Senior Vice President and Managing Director at Herbalife, said, “We are thrilled to be associated with the streaming of the biggest sporting events worldwide. Herbalife is known for its association with hundreds of world-class athletes and sporting events. It is a matter of pride for us to add the streaming of the ICC Men’s Cricket World Cup 2023 to that list. It is an exciting time for cricket, and this collaboration truly reflects our passion for this incredible sport. This also reinforces Herbalife’s mission for better nutrition, empowering people to achieve their full potential through healthier choices for health and wellness.”
The company has rich history of association with sporting teams such as the Indian Olympic Association (IOA), Bengal Warriors, Telugu Titans, Bengaluru Bulls, Dabang Delhi, Puneri Paltan, U Mumba and Jaipur Pink Panthers, and some renowned players like Virat Kohli, Cristiano Ronaldo, Smriti Mandhana, MC Mary Kom, Lakshya Sen, Manika Batra, Palak Kohli and many more.
Before this pact, Disney+ Hotstar had already bolstered its esteemed digital sponsorship portfolio with brands such as Mahindra SUVs and Tractors, Booking.com, Surf Excel, Peter England, Kingfisher Premium Packaged Drinking Water, Thums Up, Black &White, MRF, and Lendingkart.
Herbalife is a global nutrition firm that provides a variety of science-based nutrition products such as weight management, nutritional supplements, and personal care items to support a healthy lifestyle. These products are only available through knowledgeable and trained independent distributors.
The biggest cricketing festival of the year has now begun, as New Zealand bamboozled the defending champions, England by nine wickets in Ahmedabad. Today, Pakistan will be starting their campaign against the Netherlands at the Rajiv Gandhi International Cricket Stadium in Hyderabad.