The world is all set to witness the biggest cricketing event of the year, the ICC Men’s Cricket World Cup 2023. A total of 10 cricketing nations will be competing in India for the ultimate glory of becoming the World Champions of the 50-over format. The high-octane tournament is all set to commence on October 5, where the last edition’s finalists, England and New Zealand will be facing off against each other in the inaugural fixture.
Cities such as Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Pune, and Dharamsala are the host cities. Other than these cities, Guwahati, Thiruvananthapuram, and the capital city of Telangana will be serving as the venues for the warm-up games.
The biggest cricket stadium in the world, the Narendra Modi Stadium in Ahmedabad will be the venue for the opening and the grand finale, which are scheduled for October 5 and November 19, respectively, and will also become the epicentre of the biggest cricketing clash, India vs Pakistan, on October 14.
Disney+ Hotstar, the official digital streaming provider of the tournament, has now come to the fore to give proper coverage of this year’s biggest sporting extravaganza. The premier OTT platform will be providing free streaming of all the clashes. It also includes the special feature of a data saver, that will help the viewers to stream the matches in the best quality without utilising much data.
The digital platform also released a new advertising campaign featuring the 1983 World Cup-winning captain, Kapil Dev, to make people aware of its new offerings.
Disney+ Hotstar is in for gathering some record-shattering viewership due to the summit competition in the sport taking place after four years that too in the heartland of cricket. Due to the anticipation of attracting eyeballs extensively from the Indian sub-continent, the OTT platform has managed to onboard several renowned brands as streaming sponsors.
Digital Streaming Co-Powered by Sponsor: Mahindra SUVs and Tractors
Mahindra SUVs and Tractors is the leading automobile and vehicle developer that comes from the family of Mahindra and Mahindra which is a leading Indian multinational automotive company. The entity was formed in 1945 as Mahindra & Mohammed, and later as Mahindra & Mahindra. The company produces vehicles like Bolero, XUV, and Thar, as well as tractors.
Digital Streaming Associate Sponsors:
Booking.com: Booking.com, one of the most well-known online travel firms, is a subsidiary of Booking Holdings and has its headquarters in Amsterdam. The company’s mobile app was the most downloaded in the travel agency category in 2022. As of December 31, 2022, the website provided lodging reservation services for roughly 2.7 million properties, including 400,000 hotels, motels, and resorts, as well as 2.3 million houses and flats in over 220 countries and 40 languages.
Surf Excel: Surf Excel is a leading detergent brand which is a counterpart brand of OMO detergent in the market of India, Pakistan, Bangladesh, and Sri Lanka. The brand comes from the umbrella of Unilever.
Peter England: Coming from the house of the Aditya Birla Group, Peter England is a leading menswear brand in India that designs a wide range of stylish shirts, t-shirts, trousers, suits, blazers, accessories, and bags. The company was founded in 1997.
Kingfisher Premium Packaged Drinking Water: The United Breweries Group owns Kingfisher Premium Mineral Water, which is situated in Bengaluru, Karnataka, and produces bottled drinking water.
Thums Up: Thums Up, a global cola brand, was founded in the country in 1977 to replace The Coca-Cola Company after its departure. Coca-Cola eventually bought the brand later and rebranded it to compete with Pepsi.
Black & White: Introduced in 1879, and having its origin in Scotland, Black & White is a blended Scotch whiskey produced by Diageo in Scotland. It was created by the London-based James Buchanan & Co Ltd, which was founded by James Buchanan.
MRF: MRF is an Indian multinational tyre manufacturing firm and the country’s largest tyre maker. Its headquarters are located in Chennai, Tamil Nadu, India, and was founded in 1946. The company makes rubber items such as tyres, treads, tubes, and conveyor belts, as well as paints and toys. It also manages the MRF Pace Foundation in Chennai and the MIDD – MRF Institute of Driver Development.
Lendingkart: Founded in 2014, Lendingkart seeks to transform small company financing by making it easier for SMEs to get finance. To analyse the creditworthiness of small businesses quickly and accurately, the company uses technology and analytics tools that analyse thousands of data points from numerous data sources.