The Board of Control for Cricket in India (BCCI) has signed a partnership with the American multinational nutrition entity, Herbalife Nutrition for the Indian Premier League (IPL) 2023.
Following the partnership, Herbalife Nutrition has been named the official partner for the upcoming season of the Indian domestic competition, which is all set to start tomorrow, March 31.
Herbalife, also known as Herbalife Nutrition Ltd, is a global multi-level marketing corporation that manufactures and sells dietary supplements. The company was founded in February 1980 in Los Angeles by Mark. R. Hughes.
The health nutrition company partners with 150 world-class athletes that include sporting legends like Virat Kohli, Mary Kom, Lakshya Sen, Smriti Mandhana, Palak Kohli, Kyle Hamilton and Manika Batra. Herbalife Nutrition also collaborated with varied different sports teams and organisations, Indian Olympic Association (IOA), Bengal Warriors, Telugu Titans, Bengaluru Bulls, Dabang Delhi, Puneri Paltan, U Mumba and Jaipur Pink Panthers.
Mr Jay Shah, Secretary, BCCI, said, “We are pleased to welcome Herbalife on board as an Official Partner for the 2023 edition of the TATA IPL. The IPL today is a benchmark among the most successful sporting leagues in the world and we are glad to partner with a trusted global brand like Herbalife which is renowned for its science-based sports nutrition products. Their deep understanding of the nutritional needs of athletes makes the brand a perfect fit with the IPL.”
Mr Arun Singh Dhumal, IPL Chairman, said, “Every sports person and athlete knows the importance of science-backed nutrition and the impact it has on performance, we are excited to welcome on board Herbalife as an Official Partner for IPL 2023. We believe this association will offer an opportunity to gain greater understanding of wellbeing and nutrition on and off the field and have an impact at the various levels of cricket as well”.
Ajay Khanna, Senior Vice President, and Managing Director at Herbalife India, said, “We are thrilled to be associated with one of the biggest sporting events in India and worldwide. Herbalife is known for its association with hundreds of world-class athletes and sporting events. It is a matter of pride for us to add IPL to that list. It is an exciting time for cricket, and this partnership truly reflects our passion for this incredible sport. This also bolsters Herbalife’s mission for better nutrition, empowering people to achieve their full potential through healthier choices for health and wellness.”