Herbalife Nutrition added seven PKL teams to its sponsorship portfolio. The list includes Bengaluru Bulls, Puneri Paltan, Dabang Delhi, U Mumba, Telugu Titans, Bengal Warriors and Jaipur Pink Panthers. In these several agreements, the company has been labelled as the nutrition partner.
On this association, the Senior Vice President & Country Head of Herbalife Nutrition India, Ajay Khanna said, “As a company at the forefront of developing sports nutrition and working successfully with teams and athletes around the world, we are proud to be the nutrition partner in support of the seven teams contesting at the VIVO Pro-Kabaddi League this year. We look forward to bringing our knowledge and expertise in sports nutrition to the teams and are confident they will achieve huge success in the upcoming season.”
Commenting on the deal, Mr Sandip Tarkas, the CEO of Bengal Warriors, said, “We are delighted to have Herbalife Nutrition on board as the Official Nutrition Partner for Season 8 of VIVO Pro-Kabaddi League. Nutrition and sports science are an integral part of performance-driven sports and Herbalife Nutrition, with its global expertise in this field, will benefit our players greatly in performing to the best of their abilities. We look forward to a great relationship with them and a successful season ahead.”
Herbalife Nutrition is one of the global nutrition firms in the industry with over 100 plus sponsorship signings ranging over world-class athletes, teams and events. With this move, the company looks forward to flourishing in the emerging business market of kabaddi and aims to elevate its brand value and social engagement.