The Delhi-based cricket franchise, Delhi Capitals (DC) have struck an affiliation with the renowned audio equipment manufacturer, JBL, for the upcoming Women’s Premier League (WPL) season.
As part of the collaboration, JBL has been named the official audio partner of the Delhi-based franchise.
JBL will provide its premium range of products to enhance the experience for players and fans alike. This includes noise-cancellation headphones, true wireless earbuds, and speakers, ensuring an immersive and motivating atmosphere.
Vikram Kher, Vice President of Lifestyle at HARMAN India, shared his excitement about the partnership, saying, “We are absolutely delighted to join forces with the Delhi Capitals, a team that epitomizes the same zeal and excellence that JBL represents. Our state-of-the-art audio technology is crafted to ignite inspiration and fuel motivation among athletes. We are eagerly looking forward to empowering the Delhi Capitals in their pursuit of triumph in the Women’s Premier League. This partnership is a testament to our commitment to enhancing the sports experience through superior sound.”
Sukhvinder Singh, the Interim CEO of Delhi Capitals said, “We are excited to extend our partnership with the renowned brand JBL for our women’s team as well. JBL aligns well with modern-day athletes, and with Delhi Capitals boasting a roster of young, talented cricketers from across the globe, this partnership is a perfect fit. We are confident that their premium range of products will enhance the spirit of Delhi Capitals and the game we love.”
Founded in 1946, JBL, or James B. Lansing Sound, is an American company renowned for its high-quality audio equipment. The entity’s products are celebrated for durability, innovative features, and superior sound quality, making them popular across various sectors. In a testament to its global reach and innovative spirit, JBL has forged strategic partnerships with the Indian Super League (ISL) powerhouse, Mumbai City FC. Furthermore, JBL also launched a captivating digital campaign featuring two of India’s most promising cricket talents, Rinku Singh and Yashasvi Jaiswal, amplifying its presence in sports and youth culture.
In recent developments, DC have been actively expanding their sponsorship portfolio, aligning with firms like GMR Sports, JSW Paints, Greenpanel, Puma India, MyMaster11, and NueGo.
Last year’s runners-up are set to kick off their campaign against the defending champions, Mumbai Indians (MI), at the M. Chinnaswamy Stadium in Bengaluru tonight at 7:30 PM IST.