NueGo joins Delhi Capitals as associate sponsor

Under the agreement, the NueGo logo will be featured on the leading trousers of DC's official playing and training jerseys.

The Women’s Premier League (WPL) team, Delhi Capitals (DC) have announced an association with NueGo, an intercity electric AC bus service by GreenCell Mobility, for the upcoming edition.

In this development, the unit unveiled NueGO as its associate sponsor, which will allow the entity’s logo to be featured on the leading trousers of the team’s official playing and training jerseys.

The arrangement between the two parties involved has been forged by ITW.

Devndra Chawla, CEO & MD, GreenCell Mobility said, Our collaboration with Delhi Capitals signals a significant stride in our growth journey, emphasising our commitment to excellence, sustainability, and a shared winning ethos. In partnership with Delhi Capitals women’s team, our focus expands beyond sustainable mobility – it’s about fostering inclusivity and empowering women. Aligned with the vision of Delhi Capitals, NueGo is dedicated to creating a supportive environment where every woman can excel, both on the field and beyond.”

Sukhvinder Singh, interim CEO, Delhi Capitals said, “NueGO are one of the leaders in the sustainable mobility, and as they aim to expand their vision to inclusivity and women empowerment, we are delighted to welcome them to the Delhi Capitals family as our associate sponsor in this landmark moment for women’s cricket in India. This partnership symbolises our shared values and commitment towards making an impact in the society. We look forward to a successful association with NueGo.”

This collaboration marks a significant expansion for NueGo, complementing its existing alliance with Chennaiyan FC (CFC) in the Indian Super League (ISL) reaffirming the company’s dedication to promoting eco-friendly transportation solutions nationwide. By aligning with DC, NueGo aims to extend its footprint across three major sporting domains in India: cricket, football, and kabaddi.

The Delhi-based WPL team will begin its campaign against Mumbai Indians (MI) at the M. Chinnaswamy Stadium in Bengaluru on February 23. Their star-studded team includes Jemimah Rodrigues, Shafali Verma, Poonam Yadav, Radha Yadav, Meg Lanning, and Laura Harris. The tournament’s first leg is in Bengaluru, followed by matches in the capital city. Delhi will host the crucial eliminator and grand finale on March 17.

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