The five-time Indian Premier League (IPL) winners, Chennai Super Kings (CSK) have signed a partnership with the Indian commercial financial institution brand, Equitas Small Finance Bank.
Following the partnership, Equitas Small Finance Bank has been named CSK’s official banking partner.
The revived association represents the defending champion’s trip back home through Equitas’ “Bank Behind Champions” campaign.
The advertising effort also highlights Equitas’ contribution to improving people’s lives through its “Beyond Banking” initiatives. This association not only gives the team a sense of belonging, but also offers a sense of pride among residents banking with Equitas at 16 branches around Chennai.
As part of this collaboration, the Mahendra Singh Dhoni-led team will be sporting the Equitas Small Finance Bank emblem on its helmets.
Murali Vaidyanathan, Senior President & Country Head – Branch Banking – Liabilities, Products & Wealth, Equitas SFB, said, “At Equitas, we firmly believe in taking pride of one’s performance and it is our delight to partner with the home team again as CSK has exhibited their resilience and skills across multiple seasons. Associating with a team of champions, we look forward to strengthen the society by providing crucial financial support to our customers be champions in their respective lives.
“Being the bank behind Champions, we take pride of performance of our team in spreading joy through our beyond banking initiatives is our journey towards building progressive and committed bank. The campaign is a testament of our championship in acknowledging the progressing needs of our customers to gift them a responsible tomorrow. Just like the CSK team, we at Equitas believe in committing to our customers throughout challenges to assist in their victory on and off the pitch.”
Kasi Viswanathan, CEO, Chennai Super Kings, said, “We are delighted to announce the return of Equitas Small Finance Bank to our family for the upcoming 2024 season. Our strong bond extends beyond the cricket field, encompassing collaborations for the Super Kings Academy and Junior Super Kings. We believe that their vision of elevating the lives of Indian youth aligns seamlessly with our quest for excellence and are confident of establishing a winning synergy on and off the field.”
Prior to this deal, the Yellow Army also partnered with the national airline of the United Arab Emirates, Etihad Airways.