This collaboration brings together two winners from Hyderabad: Sindhu, known for her exceptional badminton abilities, and Centuary Mattress, known for its top-notch sleep and comfort goods.
By teaming up with Centuary’s cutting-edge goods, PV Sindhu will advocate for the significance of utilizing the proper mattress for fitness and wellness. Sindhu’s widespread recognition as a Padma Bhushan recipient and one of the most distinguished badminton players in the nation will aid in the brand’s expansion throughout India.
Centuary has just released Gel Latex, A-Rise, and Viscopedic mattresses that employ copper gel technology rather than traditional gel technology. This is a more natural method of relieving pressure and reducing body heat, leading to an improved night’s sleep for consumers.
“The partnership marks the union of two champions of Hyderabad – one renowned for her prowess on the badminton court and the other for its specialization in sleep & comfort. In PV Sindhu’s new role off the court, she will be championing the importance of the right mattress for fitness & well-being by using Centuary’s innovative products. Sindhu’s national popularity as Padma Bhushan awardee & most decorated badminton player would enable the brand to reach different geographies across the country,” the company said.
Uttam Malani, Executive Director at Centuary Mattress, said, “We are elated to welcome PV Sindhu to the Centuary family as our new brand ambassador. Sindhu is a perfect fit for Centuary through shared values of excellence and dedication. While Centuary is India’s Sleep Specialist, Sindhu is surely India’s Sports Specialist and her achievements speak for themselves.
“We are proud to be associated with a champion such as Sindhu; and look forward to reaching out to all individuals with our innovative products and informative campaigns through this collaboration.”
On this development, PV Sindhu said, “Joining hands with Centuary Mattress is an exciting step for me. Their dedication to innovative sleep solutions aligns perfectly with my belief in the importance of rest. Just as rigorous training is vital for success, so is the restorative power of a good night’s sleep on the right mattress. I’m thrilled to be a part of Centuary’s journey, advocating for healthier sleep solutions for holistic well-being.”