Eveready Industries India (EIIL), a battery manufacturing company, has announced a collaboration with Neeraj Chopra, India’s reigning Olympic gold medalist and the world’s number-one men’s javelin thrower.
This partnership sees Chopra become the new brand ambassador for Eveready, further solidifying the brand’s legacy of excellence and innovation.
Speaking on the accession, Anirban Banerjee, Senior Vice President and SBU Head, Batteries & Flashlights at Eveready Industries India Ltd., said, “Our collaboration with the youth icon, Neeraj Chopra symbolizes a shared pursuit of continuous improvement/innovation, more power, and dedication towards excellence, bridging the worlds of sports and spirit of the youth. Innovatively designed with Turbolock Technology, our Ultima Alkaline battery series, embodies our dedication to solving emerging consumer needs with smarter appeal and 400% long-lasting performance. Neeraj Chopra’s extraordinary journey mirrors our brand’s evolution and expansion to enhance the quality of life by offering cutting-edge, portable energy and lighting solutions to people. Together, we aim to empower the present and energize the future, shaping a better tomorrow for generations to come.”
Neeraj Chopra, said, “I am delighted to associate with Eveready, a brand that has been an integral part of Indian households for decades and is renowned for its innovation, reliability, and commitment to quality. As an athlete, I understand the importance of reliable and long-lasting power, and I believe Eveready’s Ultima Alkaline battery series exemplify this quality. I look forward to representing a brand that shares my values of performance, durability, and trustworthiness.”
Eveready Industries is the leading manufacturer of batteries and lighting products in India. It is synonymous with trusted performance and long-lasting power with its iconic brands, Eveready and PowerCell.
Before this, India’s Olympic champion also secured endorsement deals with Visa, Bharat Petroleum‘s “Speed” petrol, and Britannia.