CEAT appoints Shafali Verma as brand ambassador

CEAT has been associated with cricket for a very long time and the addition of Shafali Verma further strengthens the firm's dedication to the game.

The Indian multi-national tyre manufacturing company, CEAT has announced Shafali Verma, the 19-year-old rising star of women’s cricket in India, as its new brand ambassador.

Shafali now joins the roster of CEAT’s cricket brand ambassadors, which comprises superstars such as Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Matthew Hayden.

Shafali became the youngest-ever cricketer to represent India at the age of 15, breaking a 30-year-old record formerly held by the renowned Sachin Tendulkar. She cemented her place in cricket history by being the country’s youngest-ever half-centurion. Her reckless style of play, paired with an unwavering zeal, perseverance, and tenacity, helped India win the U-19 ICC Women’s Cricket World Cup.

CEAT has been long associated with cricket and the addition of Shafali to its list of ambassadors further strengthens the organization’s dedication to the game.

Lakshmi Narayanan B, Chief Marketing Officer, CEAT, said, “At CEAT, our dedication to cricket runs deep, and our association with the sport has only grown stronger over the years. From our annual CEAT Cricket Ratings to our strategic partnerships, we have always prioritized recognizing and rewarding outstanding performance. As we welcome Shafali Verma to the CEAT family, it’s her exceptional on-field performance that stands out.

“While the personality of a player is significant, it’s their consistent achievements across various formats that truly resonate with our brand’s values. Shafali embodies the spirit of excellence and determination that CEAT champions. We are thrilled to have her on board and look forward to a successful partnership, furthering our commitment to support and uplift the sport of cricket.”

On this development, Shafali Verma, said, “I am thrilled to join the CEAT family. It has, for long been a brand that has been associated with some exceptional cricketers and I hope to carry on that trend. What’s more important is the role CEAT is playing in acknowledging women’s cricket, which makes this relationship even more special.”

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