The Indian multi-national tyre manufacturing company, CEAT has announced the former Australian cricketer and commentator, Matthew Hayden as its new brand ambassador.
In accordance with the collaboration, CEAT released a talk show series named “CEAT Timeout,” with the multiple-time world champion being the host and talking to the legendary, Sunil Gavaskar.
The newly unveiled series by CEAT highlights detailed interaction between the two former cricketers. Gavaskar and Hayden spoke about their individual experiences, and varied cricketing aspects, and made predictions about the upcoming World Test Championship (WTC) Final.
Lakshmi Narayanan B, Chief Marketing Officer, CEAT Limited said, “We are excited about this partnership with Matthew Hayden, a true icon in the world of cricket. The “CEAT Timeout” series is an engaging talk show that is packed with expert analysis, predictions and interesting strategies of our cricketers for the upcoming World Test Championship. Matthew Hayden’s passion for the sport and his ability to connect with fans make him the perfect choice to host these series. We believe that this collaboration will not only strengthen our brand’s association with cricket but also provide our audience with unique and entertaining content.”
CEAT Timeout acts as a bellwether to the upcoming World Test Championship Final between India and Australia, which will kick off tomorrow i.e. Wednesday, June 7, 2023.
CEAT Tyre, founded in 1924, is currently owned by the RPG Group and headquartered in India.