Brisbane Roar partner with Tiparra to leverage fan engagement

Through this alliance, Brisbane Roar will launch its app, 'Roar App', which will increase fan engagement, and also offer a sensational interactive match-day experience. 

The A-League outfit, Brisbane Roar have announced a partnership with the digital engagement platform, Tiparra. 

Through this alliance, the Brisbane-based football club will launch its app, ‘Roar App’, which will increase fan engagement, and also offer a sensational interactive match-day experience. 

With features like live polls, interactive matchday programs, competitions, and exclusive announcements at their fingertips, fans can connect in real-time and create an immersive experience through the Roar App.  

Kaz Patafta, Chief Executive Officer, Brisbane Roar, commented, “The Roar App is not just another digital engagement platform; it’s a game-changer. Our collaboration with Tiparra represents a new chapter for Brisbane Roar. As one of the first A-League clubs to pioneer such an initiative, we’re not only embracing the future; we’re offering our fans an immersive experience to stay connected with the club. The Roar App will further solidify our bond with our fans, offering them an enhanced game-day experience they’ve never encountered before”.

James Hodge, CEO, Tiparra, stated, “We love the passion and enthusiasm that Brisbane Roar fans have for their club, and we are thrilled to be able to jointly launch this existing new digital experience to support that passion. The Roar App is another great initiative from the club this season and we know it will bring fans closer to their favourite players and make game days even more enjoyable.” 

Before this deal, the unit already added companies like Fork’n Easy and Niltech Consulting to its sponsorship portfolio.

Tiparra is a digital engagement platform that manages everything from a straightforward mobile application to making it simple to provide the target audience with professional-quality, customised experiences. The Tiparra Group, a thriving business situated in Canberra with 17 employees who have together operated in the ACT for decades in a variety of business streams, is the creator of Tiparra.

The Roar have started their A-League 2023-24 campaign with a draw game against Macarthur last Saturday. The club will be looking to open the winning tally in its next encounter against Sydney FC, tomorrow, Friday, October 27. 

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