The Dutch football club, Feyenoord Rotterdam have signed a partnership with the multinational digital video broadcast entity, Endeavor Streaming.
In this development, De StadionClub has now launched the league’s first club-dedicated platform, Feyenoord ONE.
Feyenoord ONE, an OTT platform catering to supporters, is slated to offer them exclusive content, such as Feyenoord Original shows and documentaries. With matchday content including longer highlights, player interviews, and complete match replays in addition to live academy matches and press conferences, the service seeks to provide an “unparalleled fan experience.”
The club intends to use Endeavour Streaming’s expanded data gathering and analytics tooling to develop a marketplace strategy and obtain a deeper grasp of consumer insights.
Expressing his delight at this new collaboration, Ruud van der Knaap, Feyenoord’s CCO, commented, “Feyenoord ONE is a valuable addition to our existing club channels such as the website, the app, the magazine, and social media channels. Feyenoord ONE provides our supporters with high-quality content in a singular place, allowing them to decide what to watch, when to watch it and ensuring them they will never miss a thing. Moreover, the production and distribution of video content through Feyenoord ONE enables us to further improve the quality of our documentaries, specials and video series. We are incredibly proud to be the first club in the Netherlands to offer our supporters their own streaming service, taking our content production and distribution to the next level.”
Pete Bellamy, Chief Commercial Officer at Endeavor Streaming, stated, “This platform is a significant opportunity for Feyenoord Rotterdam to deepen its relationship with its loyal fans who are seeking more personalised content and interaction with their favourite team and players beyond the traditional matchday experience. Endeavor Streaming continues to be at the forefront on supporting football clubs on their digital expansion.”