The Indian sports OTT platform, FanCode has announced a collaboration with Procam to deliver personalised broadcast for runners during Tata Mumbai Marathon 2024.
As per the collaboration, every runner participating in the Mumbai Marathon’s open 10K category will be getting personalised LIVE links to share, which will help them access individual key statistics and instant highlights after the marathon.
When it comes to the open 10k category, users can follow the progress LIVE by entering the runner’s BIB number. Users will be able to view real-time statistics including total run time, distance travelled, and average pace in addition to watching the runner’s progress live.
The 2023 Tata Mumbai Marathon is slated to happen on Sunday, January 21, 2023. This will be in addition to the elite race’s broadcast feed, which FanCode will also offer for viewing.
Yannick Colaco, Co-Founder of FanCode, said, “Tata Mumbai Marathon is one of the world’s most prestigious running events. The coverage for marathons in India has remained restricted to less than 1% of the runners, who are elite athletes, and that’s something we are looking to change. I firmly believe that every runner has a story to tell and I’m delighted that we are offering a platform for them to share their story.”
Vivek Singh, JT.MD. Procam International, said, “Tata Mumbai Marathon’s collaboration with FanCode, is reflective of our commitment to enhancing the overall race experience and represents a significant leap forward in sports technology. We are excited to see how this initiative will benefit the running community in India and bring joy to all the runners participating in the 10K run, at the Tata Mumbai Marathon 2024.”