The American star golfer, Tiger Woods and the multinational sports company, Nike, have ended their historic 27-year partnership.
Woods and Nike both took it to their respective social media handles to announce the culmination of their association.
— Tiger Woods (@TigerWoods) January 8, 2024
He said in his tweet, “Over 27 years ago, I was fortunate enough to start a partnership with one of the most iconic brands in the world,” read the statement. “The days since have been filled with so many amazing moments and memories. Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together and I personally want to thank him, along with the other Nike employees and incredible athletes I have had the pleasure of working with along the way. People will ask if there is another chapter. Yes, there will certainly be another chapter.”
Nike also reverted back to confirm the news on its social media handles by saying, “It was a hell of a round, Tiger.”
At the age of 20, Woods began working with Nike and became one of the most well-known figures on the globe, winning 15 major championships. The red jerseys Woods wore on the last day of majors are arguably the most iconic image of the collaboration. Additionally, he starred in several Nike TV commercials that were profound in their rights.
The decision was made by the American brand after it decided to save $2 billion in the upcoming years. This led to the entity’s minimal efforts in terms of investment. Nike also stopped producing golf equipment way back in 2016.
Woods has also been going through a slump in his form as his last major victory came in 2019 and suffered multiple injuries. The 2021 car crash has severely dented his game.