One of India’s top biscuit and bakery brands, Bisk Farm has launched a new cricket-related advertising campaign featuring Sourav Ganguly, the former Indian cricket captain, and the brand ambassador of Bisk Farm Rich Marie biscuits.
The campaign honours fans’ efforts and convictions in helping the Indian cricket team succeed. Ganguly recreates his jersey-waving performance in it.
The commercial also uses real-life, humorous situations to depict how the average Indian fan behaves during a cricket match. The TVC presents Dada as one of these superstitious fans and is comprised of a mosaic of relevant incidents that exemplify fanaticism. The former Indian skipper is seen in the advertisement sporting his lucky shirt and along with this, he stops any of his friends from getting up till the game is over.
Vijay Singh, managing director, Bisk Farm, said, “Sourav Ganguly is a celebrated personality in India for his immense contribution to Indian cricket and we feel this campaign with Sourav Ganguly in the lead touches all the right chords to create excitement amongst the Indian cricket fans. Cricket is celebrated across all spectrum of life, and biscuit is consumed by everyone.
“Hence, it offers a great opportunity for us to promote the brand. We are confident that the campaign will perform well and contribute to our overall growth in this cricket season.”
The 45-day 360-degree campaign, which was conceptualized by SoS Ideas, was launched on October 14 during the India vs Pakistan game. The campaign succeeds well across TV, digital, print, and OOH. On OTT, Meta, and YouTube, Bisk Farm intends to concentrate on content that is specifically related to cricket.