The iconic Rich Marie cookies collection from Bisk Farm, one of India’s top biscuit and bakery brands, has launched a new television advertising campaign starring Sourav Ganguly, the former Indian cricket captain, in a never-seen-before role.
The former Board of Control for Cricket in India (BCCI) president portrays the infamous Bollywood bad guy “Robert” in the new TVC advertisement. In the opening scene of the television commercial, Sourav asks his secretary, Mona Darling, where the Gold (Sona) is. Mona replies that there are only biscuit packs of Bisk Farm Rich Marie available. As each 300gm bag of Bisk Farm Rich Marie offers a chance to win 10gm gold coins, Sourav then tells Mona to begin counting.
With the purchase of a 300g* pack of Bisk Farm Rich Marie biscuits, lucky consumers have the opportunity to win 10g* gold coins as part of an offer from the company that coincides with the debut of its new TVC campaign. Customers can enter to win gold coins as part of this promotion by purchasing a 300gm pack of Bisk Farm Rich Marie biscuits and texting RM Lot Number to 9902391200.
The TVC campaign is being aired in a number of languages, including Bengali, Hindi, Odia, and Assamese, and it will continue through March 31, 2023. To make people aware of the offer and entice people to enter the competition, the campaign will air on numerous TV channels, digital platforms, and social media pages.
Sourav Ganguly, said, “Bisk Farm always brings in a bit of spice and a bit of flavour in their commercials and their advertisements are always something different. This TVC too, has elements which I have never done before and I was a little tentative at the beginning, but I really enjoyed the concept and it was great fun shooting this, I hope the audience will like it too when it comes on screen“
Vijay Kr. Singh, Managing Director, SAJ Food, said, “Our association with Sourav Ganguly goes back a long way and our Rich Marie segment is one of the most popular biscuits range from the Bisk Farm portfolio. With his charismatic personality and mass appeal, we are confident that this campaign will connect with our target audience and drive sales for Rich Marie biscuits. The campaign comes with an exciting offer where lucky customers can win gold coins. We are confident that all biscuit lovers and Dada’s fans will enjoy this offer as much as they love our Rich Marie biscuits.”