The Indian bathware giant, Hindware Limited has unveiled an advertisement campaign ‘5 Star Bathrooms’ featuring Royal Challengers Bengaluru (RCB) players for its brand Hindware Italian Collection.
The advertisement depicts their lighthearted chemistry, while their excellent taste and style acknowledge the beauty of the Hindware Italian Collection’s product line.
The Mullen Lintas team conceptualised and produced the advertising campaign, which highlights the opulent and extravagant experience provided by the Hindware Italian Collection and upholds the brand promise of “5 Star Bathrooms.” Each product guarantees a sumptuous feel and timeless elegance since it is made with the best materials and workmanship. The advertisements highlight items from the Pine Matt Collection, a coloured line of sanitaryware, and the Hues Faucet Range, which includes the recently introduced Thermostatic Divertor, Multifunction Shower and LED Mirrors.
The advertising effort is perfectly integrated across several platforms, including targeted matches during news segments on Connected TV, internet and social media channels, over-the-top platforms, and print media.
Sudhanshu Pokhriyal, Chief Executive Officer – Hindware Bath & Tiles business, said, “At Hindware, we are committed to pushing the boundaries of bathroom solutions, continually striving to redefine luxury and comfort. Through our new ad campaign, we aim to showcase how the Hindware Italian Collection seamlessly brings the essence of a 5-star bathroom experience at home. Our partnership with the Royal Challengers Bengaluru team and esteemed cricket stars serves to enhance the allure of our collection, infusing it with a captivating celebrity charm that resonates with our audience. We believe this TVC will strike a chord with consumers who seek luxury and sophistication in every aspect of their lives.”
Arunima Yadav, VP & Head of Marketing, Hindware Bath & Tiles Business, commented, “We are thrilled to introduce our latest ad campaign ‘5-Star Bathrooms’, featuring cricket legends who are cherished by fans across the country. The ad captures the playful chemistry of the RCB team players making it endearing to watch. We understand the aspirations and expectations of our consumers who are exposed to the global trends and our brand promise ‘5-Star Bathrooms’ reflects this. We are confident that through this ad campaign, we will be able to connect with a wider audience and further solidify our brand connect with them.”
Ram Cobain, Chief Creative Officer, Mullen Lintas, said, “As human beings, we are always judging/rating things and experiences. We used this deep-seated common behaviour to make an uncommon point about Hindware Italian Collection bathrooms – that they are truly 5-star. To write a cricketing spot with super-busy cricket stars meant we had to be snappy, tight, and simple. We’re happy we could be charming and hopefully sticky as well.”