Following this partnership, Betway has been named the official gaming partner of the side and has landed its first-ever association in France, as the gambling brand aims to expand its business furthermore.
As part of the association, Betway will be appearing around the Stadium de Toulouse as the brand will be visible on the LED boards and panels. Adding to it, Betway’s logo will also be featured on the player kits for at least the end of the 2024 season.
Both the entities will also be collaborating to create and post exclusive social media and digital content throughout their partnership.
Speaking on the occasion, Anthony Werkman, CEO of Betway, said: “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, we’re very proud to be announcing our first partnership in France, as we’ve signed a multi-year agreement with Toulouse FC. The club has a great history and have ambitions to get back into Ligue 1 and we look forward to supporting them on their journey.”
Adding to it, Olivier Jaubert, General Manager at Toulouse Football Club, said: “We are very pleased and proud to have such an important player of the global betting industry being associated as a Major sponsor to Toulouse Football Club. This is a key milestone that Betway joins us on a multi-year agreement to support the growth of the club and be part of our ambitious journey. We are also very proud to be the first club chosen by Betway in France and we will work closely with them to offer the best activation and implementation of this partnership especially to all our fans.”
Betway continues to expand its sports sponsorship portfolio as in England, it promotes itself through the partnership with Leicester City and West Ham United. The gambling brand signed a partnership with Atletico Madrid to ensure its presence in La Liga, Spain, while in Germany it joined hands with VfB Stuttgart, Eintracht Frankfurt, and Hertha Berlin. It also has its presence in NHL and NBA clubs through New Jersey Devils, Philadelphia Flyers, Dallas Mavericks, and Miami Heat.