Bundesliga side Eintracht Frankfurt FC signs a deal with the Betway Group that will see the global online gambling company based out of Malta become the official betting partner of Eintracht Frankfurt FC.
The Bundesliga which is scheduled to start from August 14 will see Betway Group’s induced merchandises and advertisements around and inside the Deutsche Bank Park which is the home stadium of Eintracht Frankfurt FC.
Frankfurt, who finished in fifth place in the German top-flight’s 2020/21 season saw themselves qualify for a place in the group stages of the Europa League 2021/22 season. With the qualification of the European Football, Betway Group will benefit heavily from the deal as European football will expand Betway Group’s global outreach even further.
Frankfurt who finished with 60 points in 34 games last season will go again to contest in the Bundesliga with hopes of securing a place in the European competitions once again with Andre Silva being their star player who finished with 28 goals last season.
Betway Group’s CEO, Anthony Werkman said that the “Bundesliga is one of the most recognised football leagues globally; therefore, it will be a great privilege to see the growing presence of the Betway brand at the Deutsche Bank Park stadium. With the team again qualifying for the Europa League, the Betway brand will receive exposure across the continent. We’re also looking forward to working closely with the club and delivering exciting content to their loyal fanbase.”