In this association, Betway has landed branding rights as its logo will be visible around the court at the American Airlines Center.
Ryan Mackey, Dallas Mavericks SVP of Corporate Sponsorships, commented: “Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”
Apart from this new deal, Betway has already landed a partnership with five other NBA teams earlier this year.
“Continuing the growth of the Betway brand in the US, we’re delighted to be partnering with the Dallas Mavericks,” the company’s CEO, Anthony Werkman noted.
“The Mavs are a globally recognised team that will help promote the Betway name around the world. We are excited to be showcased to their amazing fanbase whose loyal support helped the Mavs achieve the outstanding record for the longest run of sold-out games in major league sports.”
The platform was also appointed as the official betting partner of the oldest Association of Tennis Professionals (ATP) tournament.
The competition aims to give Betway association rights as well as ‘prominent’ courtside branding after last year’s cancellation.