The deal has been signed for two years on a global partnership deal.
The deal will see Betway gain pitch-side branding at the home stadium of Atletico Madrid, which will provide enhanced global outreach for its brand.
Anthony Werkman, CEO of Betway said, “We’re excited to have an agreement with one of the biggest clubs involved in both La Liga and the Champions League; two of the most viewed sporting competitions around the world, with a team full of internationally recognized names, this partnership will gain further exposure for our brand, that has an ambitious global vision.”
Atletico Madrid has also provided Betway access to their pool of players, and the delivery of social content fans of the club.
Iñigo Aznar, Commercial Director of Atletico Madrid said, “We are very keen with our partnership with Betway outside of Spain. It is a top global player in its sector which will represent important support to the Club’s international expansion strategy.”
Currently, Atletico Madrid stands in fifth place in the La Liga table with seven points in three games.
With the recent signing of Antoine Griezmann from FC Barcelona, Atletico Madrid will be looking to defend their La Liga title and make a name for themselves in Europe once again.
Atletico Madrid plays Espanyol next on 12th September away from home, they kick off their Champions League campaign against Porto on 16th September.