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New Jersey Devils ink partnership with Betway

The firm has also secured a place as the presenting partner of the social post series.

The National Hockey League outfit, New Jersey Devils have announced the signing of a multi-year partnership with the sports betting operator, Betway.

Following this agreement, Betway will now be able to advertise its brand name through the dashboard, Zamboni tunnel, and in-bowl staircase branding. While apart from this, the betting platform will also be featuring across in-bowl LEDs and scoreboards.

Adding to that, TV-visible signage will also be granted to the company, which is licensed in the UK and Malta, at all Devils’ home games. The firm has also secured a place as the presenting partner of the social post series labelled as “Devils Starting Line-up”, it will be featuring all across the Newark-based team’s online channels.

Speaking on the occasion, Adam Cross, Senior Vice President of Global Partnerships for Harris Blitzer Sports & Entertainment and the New Jersey Devils said: “We are thrilled that Betway has selected the New Jersey Devils to continue their global campaign to connect and engage with the most dedicated fans across the NHL and sport.

“The New Jersey sports fan continues to be savvy, aware, and engaged with sports betting opportunities; and we are pleased to introduce them to Betway’s unique platform, featuring some of the most entertaining wagers and competitive odds available today.”

Adding to it, Anthony Werkman, Betway CEO, said: “We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio.

“Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.”

The sports betting firm continues to grow its marketing and branding in the US, as they have already roped in several US sports franchises like NHL’s Los Angeles Kings, New York Islanders, and Philadelphia Flyers. Further spreading in NBA franchises, the Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Los Angeles Clippers, Minnesota Timberwolves, Philadelphia 76ers, Miami Heat, and Dallas Mavericks. While it has also marked its presence in Europe after landing a partnership with West Ham UnitedAtletico MadridVfB Stuttgart, and Eintracht Frankfurt.

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