The Indian Super League (ISL) team, Bengaluru FC (BFC), has announced a new sponsorship association with Radio City 91.1 FM.
In this deal, Radio City 91.1 FM will serve as the official radio partner for the ongoing ISL season and will broadcast all the latest updates of the team to its listeners.
The Sunil Chhetri-led side announced this association on their social media platform. The post said, “The Blues are delighted to announce a partnership with Radio City 91.1, who come on board as the club’s Official Radio Partner. 🤝”
Radio City 91.1 FM was India’s first private radio FM, broadcasting since July 3, 2001. It eventually evolved and enhanced into an intercultural multilingual broadcasting network with 18 channels operating from various states.
Recently, BFC also inked a principal partnership deal with the sports, e-sports, entertainment and analytics platform, Parimatch News. Furthermore, Dream11 was also roped in as the associate partner for the 2022/23 season.
In the ongoing season, the Blues have played two matches so far and have secured four points. With a win and draw each, the team is in the fourth position and is looking comfortable under coach Simon Grayson. The team’s next challenge is Hyderabad FC tomorrow i.e. October 22.